This Is a Generic Presidential Campaign Ad, by Dissolve

2017 Shorty Awards Winner — Audience Honor in Business to Business

Created entirely with stock footage from Dissolve, This Is a Generic Presidential Campaign Ad reunites the team behind This Is a Generic Brand Video.

As the 2016 presidential election cycle progressed, dozens of candidates released their campaign ads. And though there were a few differences from the left wing to the right, they had a lot in common. Some of their predictable, formulaic approaches to video editing drew comparisons to our own all-purpose corporate promo, This Is a Generic Brand Video, written by Kendra Eash: https://www.dissolve.com/generic.

We didn’t think it fair that media commentators had to reference our corporate video — why not give them an actual generic campaign ad? So we asked Kendra to provide her wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody.

See and license the clips used at http://www.dissolve.com/gpca.
Read more on our blog at http://www.bit.ly/presidentialplatitudes.

Voiceover by Bobby Butler.
Music: “Gateway (instrumental)” by Sleevenotes, http://www.bit.ly/slvntes, and “Storm Brewing” by Mark Petrie http://www.bit.ly/strmbrew, both licensed from Audiosocket.

To publish or broadcast this video, contact press@dissolve.com, or tweet us at @dissolve. Media outlet? Grab the media kit at http://www.bit.ly/gpcamediakit.

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